Ship small, ship safe
Small PRs, feature flags and reversible deploys. Boring releases are good releases.
whoami · Kristen Lõoke
Full-stack dev who owns the whole pipeline.
Eight years building and shipping Laravel and WordPress for Estonian businesses. I'm happiest in the unglamorous middle layer: the ERP syncs, payment rails and integrations that make a shop actually work.
One person, the whole stack: schema design, APIs, queues, CI/CD and the monitoring that warns me before a customer notices.
Experience
$ git log --oneline
- 2022 → nowHEAD
Independent · Veltixself-employed
Building Laravel apps, WooCommerce stores and ERP integrations for Estonian and EU clients. Erply, Merit, SmartAccounts and a lot of custom WordPress plugins.
- 2019 → 2022
Senior Full-stack Developeragency
Led delivery on commerce builds: headless storefronts, payment integrations and CI/CD. Mentored juniors and owned production reliability.
- 2018
Started Veltixside projects
Began releasing plugins and tools under the Veltix name. The handle stuck and became the brand.
- 2016 → 2019
Web Developerstudio
Shipped dozens of WordPress and WooCommerce sites, started writing reusable plugins and fell into the integration work that became my niche.
What I reach for
BACKEND
- Laravel · PHP 8.4
- REST & webhooks
- MySQL · Redis
- Queues · Horizon
FRONTEND
- React · Vue · Inertia
- Alpine.js
- Tailwind
- Blade
WORDPRESS
- WooCommerce
- Custom plugins
- Gutenberg blocks
- WP-CLI
OPS & INTEGRATIONS
- Docker · AWS ECS
- CI/CD pipelines
- Erply · Merit
- SmartAccounts
How I work
Own the outcome
Not just code: the data, the deploy and the support ticket at the end of it.
Write it down
Clear docs and commit messages so the next person (often future me) isn't lost.